Readership

Eyes or ears?

Radio is fragmented. It’s a cumbersome task to reach even a fraction of the university market.

Compared with even the most popular radio stations, The Collegian attracts 20 times as many students and 35 times as many faculty.

The students’ most popular station, KACZ 96.3, is listened to by only 2.7% of them. And only 1.8% of the faculty and staff listen to their favorite radio station, KMAN 1350.